Protective Life Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

2

Protective Life Corporation is a financial service holding company in Birmingham, Alabama. The company’s primary subsidiary, Protective Life Insurance Company, was established in 1907 and now markets its products and services in all 50 states. As of December 31, 2016, the corporation had more than 2,700 employees, annual revenues of $4.48 billion and assets of $75 billion. In addition to Protective Life Insurance Company, Protective Life Corporation's subsidiaries include West Coast Life Insurance Company, MONY Life Insurance Company, Protective Life And Annuity Insurance Company, ProEquities Inc./Protective Securities, and Lyndon Property Insurance Company.

Quick facts about Protective Life

Subsidiaries

Protective Life Insurance Company Protective Life and Annuity Insurance Company West Coast Life Insurance Company Lyndon Insurance Group, Inc. and Affiliates

Key people

John D. Johns (Chairman and Chief Executive Officer) Richard J. Bielen (President and Chief Operating Officer)

Products

Life insurance, annuities and asset protection products

Headquarters

Birmingham, Alabama, United States

Operating income

$334 million USD after-tax (2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Protective Life's estimated NPS of 2 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Insurance: Life, Health (stock) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Protective Life sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Protective Life with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

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We have estimated the Net Promoter Score of Protective Life based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.