Principal Financial Group Inc logo Principal Financial Group Inc Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


The Principal Financial Group is a global financial investment management leader headquartered in Des Moines, Iowa.

The Principal Financial Group offers businesses individuals and institutional clients a wide range of financial products and services including retirement, asset management and insurance, through its diverse family of financial services companies. Principal has offices in 18 countries throughout Asia, Australia, Europe, Latin America and North America. As of March 31, 2014, The Principal Financial Group had $496 billion in total assets under management and serves some 19.2 million customers worldwide.

In 2014, Principal was ranked 298th on Fortune magazine's list of the 500 largest U.S. corporations. In 2013, Principal earned the top spot in its category for the second year in a row of Pensions & Investments' annual survey of "Best Places to Work" in Money Management. In 2013, Principal ranked 528th on the Forbes Global 2000 list, which recognizes the world's biggest and most powerful companies, as measured by a composite ranking for sales profits, assets and market value.

Quick facts about Principal Financial Group Inc

Products The Principal is a global investment management leader offering retirement services, insurance solutions and asset management.
Net income US$ 879.7 million (2013) (available to common stockholders)
Headquarters 711 High St. Des Moines, IA, U.S.
Industry Insurance, Financial Services
Traded as NYSE: PFG S&P 500 Component

Net Promoter Score for Top Brands compared with Principal Financial Group Inc

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Accident &Health Insurance is 0.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Principal Financial Group Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Principal Financial Group Inc with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Principal Financial Group Inc

We have estimated the Net Promoter Score of Principal Financial Group Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.