Primerica, Inc. logo Primerica, Inc. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Primerica, Inc. is a United States-based insurance and financial services company, which uses a hybrid model of direct selling, franchising and distribution. As of 2016, it reported 116,827 independent representatives. Primerica is headquartered in Duluth, Georgia and conducts business principally in the United States, Canada and Puerto Rico.

Quick facts about Primerica, Inc.

Products Term life insurance Mutual funds Segregated funds Annuities Managed accounts Long term care insurance Legal services Auto insurance Homeowners insurance Credit monitoring Debt management plans
Key people Glenn Williams (CEO) Peter Schneider (President) John A. Addison Jr. (Chairman of Distribution) D. Richard Williams (Chairman) Alison S. Rand (CFO) Gregory C. Pitts (COO)
Owner The Vanguard Group (9%) Ruane, Cunniff & Goldfarb Inc (8%) Kayne Anderson Rudnick (8%) BAMCO (7%)
Traded as NYSE: PRI S&P 400 Component

Net Promoter Score for Top Brands compared with Primerica, Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Life Insurance is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Primerica, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Primerica, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Primerica, Inc.

We have estimated the Net Promoter Score of Primerica, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.