Prada S.p.A. is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada.
|Products||Clothing, cosmetics, fashion accessories, jewelry, perfumes, spirits, cell phone, watches, wines|
|Key people||Miuccia Prada, head designer Patrizio Bertelli, CEO Alessandra Cozzani, CFO|
|Subsidiaries||Miu Miu Church's Car Shoe Pasticceria Marchesi Luna Rossa Fondazione Prada|
|Founded||1913; 104 years ago (1913) (as Fratelli Prada)|
|Net income||€333.3 million (January 31,2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Luxury is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Prada sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Prada with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Prada based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.