POSCO is a multinational steel-making company headquartered in Pohang, South Korea. It had an output of 42 million tonnes of crude steel in 2015, making it the world's fourth-largest steelmaker by this measure. In 2010, it was the world's largest steel manufacturing company by market value. Also, in 2012, it was named as the 146th world's largest corporations by the Fortune global 500.
POSCO currently operates two integrated steel mills in South Korea, in Pohang and Gwangyang. In addition, POSCO operates a joint venture with U.S. Steel, USS-POSCO, which is located in Pittsburg, California, United States.
|Key people||Park Tae-Joon (Founder and Honorary Chairman) Kwon Ohjoon (Chief Executive Officer)|
|Romanized name||Pohang Jonghab Jecheol Jusikhoesa (Until 2002) Jusikhoesa Poseuko (Since 2002)|
|Products||Steel, flat steel products, long steel products, wire products, plates|
|Native name||포항종합제철 주식회사 (Until 2002) 주식회사 포스코 (Since 2002)|
|Traded as||KRX: 005490 NYSE: PKX LSE: PIDD TYO: 5412|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Steel / Iron Ore is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If POSCO sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of POSCO with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of POSCO based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.