Polaris Industries Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

14

Polaris Industries is an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles. Polaris is based in Roseau, Minnesota, USA. The company also manufactures motorcycles through its Victory Motorcycles subsidiary and through the Indian Motorcycle subsidiary which it purchased in April 2011. Polaris no longer produces watercraft.

Robin and snowmobile engines for Polaris Industries Inc. Starting in 1995 with the Polaris Magnum 425 4-stroke atv and in 1997, with the introduction of the "twin 700" snowmobile engine Polaris started the development and production of in-house produced power plants, known as the "Liberty" line of engines, now found in many models across their current production lines. Since that time Polaris has continued to develop their in-house engine production capacity, now designing and manufacturing all of their own power plants.

In 2010 Polaris relocated a portion of its utility and sport vehicle assembly to Mexico. Components manufactured in Osceola, Wisconsin and the vehicle assembly in Roseau, Minnesota. The vast majority of powertrain and vehicles for the off-road line are manufactured in the Osceola and Roseau facilities, respectively. Both the Victory and Indian motorcycle brands are American made with complete powertrains and vehicle assembly located in Osceola, Wisconsin and Spirit Lake, Iowa, respectively.

Quick facts about Polaris Industries Inc.

Subsidiaries

List Aixam Global Electric Motorcars Goupil Industrie Indian Victory Motorcycles International: Polaris Europe Polaris India

Products

Automobiles Commercial vehicles Automobile parts All-terrain vehicles Snowmobiles Motorcycles

Area served

Worldwide (except Cuba, Iran, Syria, and North Korea)

Key people

Gregory Palen (Chairman) Scott W. Wine (CEO)

Founders

Edgar Hetteen Allen Hetteen David Johnson

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Polaris Industries Inc.'s estimated NPS of 14 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Industrial Specialties is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Polaris Industries Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Polaris Industries Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Polaris Industries Inc.

Company Industry Score
KFC Consumer Brands / Fast Food 14
Liberty Mutual Insurance / Health and Life Insurance 14
Lidl Consumer Brands / Grocery 14
Netflix Consumer Brands / Entertainment 13
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
MTV Consumer Brands / Entertainment 12
DirecTV Telecommunications / Cable/TV service 12

We have estimated the Net Promoter Score of Polaris Industries Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.