Pizza Hut is an American restaurant chain and international franchise founded in 1958 by Dan and Frank Carney. Known for its Italian-American cuisine menu including pizza and pasta, as well as side dishes and desserts. The company has over 15,000 locations worldwide as of 2015, and is a subsidiary of Yum! Brands, Inc., one of the world's largest restaurant companies.
|Number of locations||13,728 worldwide (excluding locations in China, operated by Yum! China, and India, operated by Yum! India) (as of 2015)|
|Founded||June 15, 1958; 58 years ago (1958-06-15) Wichita, Kansas, U.S.|
|Products||Italian-American cuisine pizza · pasta · Buffalo wings|
|Parent||PepsiCo (1977–97) Yum! Brands (1997–present)|
|Headquarters||7100 Corporate Drive Plano, TX 75024, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Fast Food is 40.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Pizza Hut sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Pizza Hut with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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