Pinnacle Foods Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

11

Pinnacle Foods, Inc., is a packaged foods company, headquartered in Parsippany, New Jersey, that specializes in the shelf stable and frozen food categories.

The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit and Vlasic Pickles brands from the Campbell Soup Company. In March 2004, it acquired Aurora Foods of St. Louis, Missouri. In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc.

Quick facts about Pinnacle Foods

Key people

Roger Deromedi, Chairman Mark A. Clouse (CEO) Craig Steenek, CFO Christopher Boever, EVP, CCO Mary Beth DeNooyer, EVP, CHRO D. Michael Wittman, EVP, CSCO M. Kelley Maggs, Secretary, General Counsel Mark Schiller, EVP, President North America Retail

Products

Frozen food, Condiments, Baking mixes, Packaged meat

Founded

1998 (as Vlasic Foods International)

Headquarters

Parsippany, New Jersey, U.S.

Revenue

$2.5 billion USD(2010)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Pinnacle Foods's estimated NPS of 11 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Food Consumer Products is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Pinnacle Foods sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Pinnacle Foods with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Pinnacle Foods

Company Industry Score
Showtime Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Blockbuster on Demand Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
TD Bank Financial Services / Banking 10
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9

We have estimated the Net Promoter Score of Pinnacle Foods based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.