Estimated Net Promoter Score is
The Pilgrims or Pilgrim Fathers were early European settlers of the Plymouth Colony in present-day Plymouth, Massachusetts, United States. The Pilgrims' leadership came from the religious congregations of Brownist English Dissenters who had fled the volatile political environment in England for the relative calm and tolerance of 16th–17th century Holland in the Netherlands. The Pilgrims held Calvinist religious beliefs similar to the Puritans but, unlike many Puritans, maintained that their congregations needed to be separated from the English state church. As a separatist group, they were also concerned that they might lose their English cultural identity if they emigrated to the Netherlands, so they arranged with English investors to establish a new colony in North America. The colony was established in 1620 and became the second successful English settlement in North America. While seeking religious freedom for their own group, the Pilgrims exhibited intolerance to other faiths. The Pilgrims' story became a central theme of the history and culture of the United States.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Meat / Poultry / Fish is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Pilgrim's Pride Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Pilgrim's Pride Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Pilgrim's Pride Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.