Phoenix Satellite Television Holdings Ltd or Phoenix Television is a Hong Kong–based, Cayman Islands registered Mandarin and Cantonese-language television broadcaster that serves the Chinese mainland and Hong Kong along with other markets with substantial Chinese viewers. It has six different television channels, including Phoenix InfoNews Channel, Phoenix Chinese Channel, Phoenix Movies Channel, and Phoenix Hong Kong Channel. Phoenix Television provides news, information, and entertainment programmes.
Phoenix is one of the few private broadcasters permitted to broadcast in mainland China.
The company's head office is located in Tai Po, New Territories, Hong Kong and it also has correspondents offices in Beijing, Shanghai, and Shenzhen. The Shenzhen office is said to be responsible for one half of the TV programs' production.
| Key people | Liu Changle (Chairman and chief executive officer), Chui Keung (Deputy chief executive officer, Chief Compliance Officer), Liu Shuang (Chief Operating Officer of Phoenix Satellite TV, CEO of Phoenix New Media) |
|---|---|
| Products | Television content, Television programming |
| Headquarters | Tai Po, New Territories, Hong Kong |
| Industry | Broadcasting and Cable TV |
| Revenue | HK$1,530,505,000 (2009) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Broadcasting is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Phoenix New Media Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Phoenix New Media Limited with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Phoenix New Media Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.