Philip Morris International logo Philip Morris International Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Philip Morris International Inc. is an American global cigarette and tobacco company, with products sold in over 180 countries outside the United States. The most recognized and best selling product of the company is Marlboro.

Until a spin-off in March 2008, Philip Morris International was an operating company of Altria Group. Altria explained the spin-off, arguing PMI would have more "freedom" outside the constraints of US corporate ownership in terms of potential litigation and legislative restrictions to "pursue sales growth in emerging markets.", while Altria focuses on the United States. The shareholders in Altria at the time were given shares in PMI, which was listed on the London Stock Exchange and other markets.

The company's operational headquarters are in Lausanne, Switzerland, although the corporate headquarters remain in New York. It does not operate in the United States, with Philip Morris brands there still owned by PMI's former owner Altria.

Because tobacco, the main constituent of cigarettes, is the single greatest cause of preventable death globally and is addictive, the company's operations are highly controversial and are increasingly the subject of litigation and restrictive legislation from governments concerned about the health impacts of its products.

Quick facts about Philip Morris International

Products Cigarettes, cigars, Codentify, fine-cut rolling tobacco, snuff, rolling papers and tubes
Subsidiaries Sampoerna PMFTC, Inc. Rothmans, Benson & Hedges Papastratos Philip Morris International
Traded as NYSE: PM Euronext: PM S&P 100 Component S&P 500 Component
Key people Louis Camilleri (Chairman) André Calantzopoulos (CEO)
Area served Worldwide (excluding the United States)

Net Promoter Score for Top Brands compared with Philip Morris International

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Tobacco is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Philip Morris International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Philip Morris International with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Philip Morris International

We have estimated the Net Promoter Score of Philip Morris International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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