The Peoples Financial Corporation is a registered financial holding company in Biloxi, Mississippi, and operated through its wholly owned subsidiary, The Peoples Bank, under the Bank Holding Company Act at December 31, 2013. The company provides government entities, individuals, and commercial businesses with banking, financial, and trust services. Founded in 1926 and operating 15 branches, the company is the oldest and largest independent automobile finance company in Georgia. A September 2013 report claimed a quarterly revenue of US$8.1 million with a net income of US$886k.
|Key people||Chevis Swetman (Chairman & CEO)|
|Total assets||US$ 0804.912 million (2012)|
|Total equity||US$ 0110.754 million (2012)|
|Operating income||US$ 024.628 million (2012)|
|Net income||US$ 02.641 million (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Peoples Financial Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Peoples Financial Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Peoples Financial Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.