Peak Resorts is a publicly owned Missouri-company that operates ski resorts in the Midwest and Northeast United States.
The company was founded in 1977 by Tim Boyd, two years after graduating the University of Missouri when he bought the Wildwood Golf Course in the suburban St. Louis, Missouri community of Wildwood, Missouri for $250,000 with owner financing. In 1982 he added a ski resort.
The company continued to expand owning Paoli Peaks in Paoli, Indiana; Boston Mills and Brandywine in Peninsula, Ohio. In 2002 it expanded with Crotched Mountain in Bennington, New Hampshire. In addition it has long term leases on Jack Frost and Big Boulder ski areas in Blakeslee, Pennsylvania in the Poconos as well as Mad River Mountain in Valley Hi, Ohio.
In 2007, the company nearly tripled its revenue with the acquisition of Mount Snow in Vermont and Attitash in New Hampshire from the financially troubled American Skiing. The acquisition increased Peak Resorts ski visitors from 1 million to 1.7 million and revenue of $85 million.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Hotels / Resorts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Peak Resorts, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Peak Resorts, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Peak Resorts, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.