Party City is an American publicly traded retail chain of party supply stores founded in 1986 by Steve Mandell in East Hanover, New Jersey. Based in Elmsford, New York, the company is the largest retailer of party goods in the United States and Canada, operating over 900 company-owned and franchise outlets under the Party City, Halloween City, and Factory Card & Party Outlet brands.
|Key people||Gerald C. Rittenberg, Executive chairman James M. Harrison, CEO Michael A. Correale, CFO|
|Founded||1986; 31 years ago (1986) East Hanover, New Jersey, U.S.|
|Products||Party supplies, Halloween costumes|
|Divisions||Party City Canada Halloween City|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Specialty Retailers: Other is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Party City Holdings sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Party City Holdings with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Party City Holdings based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.