Panera Bread Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

6

Panera Bread Company is an American chain of bakery-café fast casual restaurants in the United States and Canada. Its headquarters are in Sunset Hills, Missouri, a suburb of St. Louis, and operates as Saint Louis Bread Company in the St. Louis metropolitan area. Offerings include soups, salads, pasta, sandwiches, and bakery items.

Quick facts about Panera Bread

Products

Fast casual/Bakery-café, including several varieties of bread, such as bagel and baguettes, cold sandwiches, hot panini, salads, soups, coffee and teas

Number of employees

47,191 including 23,821 who work at least 25 hours per week (December 2015)

Key people

Ronald M. Shaich (CEO, Chairman), Blaine E. Hurst, President

Founded

1987; 30 years ago (1987) Kirkwood, Missouri, US

Founder

Kenneth J. Rosenthal Ronald M. Shaich Louis Kane

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Panera Bread's estimated NPS of 6 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Food Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Panera Bread sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Panera Bread with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Panera Bread

Company Industry Score
Goldman Sachs Financial Services / Banking 5
Mastercard Financial Services / Credit cards 5
Disney TV Consumer Brands / Entertainment 5
NatWest Personal Banking Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Sprint Telecommunications / Wireless Carrier 5
EE Telecommunications / Wireless Carrier 5
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7

We have estimated the Net Promoter Score of Panera Bread based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.