Panasonic Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

39

Panasonic Corporation, is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan.

The company was founded in 1918 and has grown to become one of the largest Japanese electronics producers alongside Sony, Hitachi, Toshiba and Canon Inc.. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fourth-largest television manufacturer by 2012 market share.

Panasonic has a primary listing on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX indices. It has a secondary listing on the Nagoya Stock Exchange.

Quick facts about Panasonic

Headquarters Kadoma, Osaka, Japan 34°44′38″N 135°34′12″E / 34.7438°N 135.5701°E / 34.7438; 135.5701Coordinates: 34°44′38″N 135°34′12″E / 34.7438°N 135.5701°E / 34.7438; 135.5701
Subsidiaries Panasonic Avionics Corporation Panasonic Electric Works Universal Lighting Technologies Kawakita Denki Kigyosha Sanyo Electric Co., Ltd. Gobel Group
Key people Shusaku Nagae (Chairman) Masayuki Matsushita (Vice Chairman) Kazuhiro Tsuga (President)
Traded as TYO: 6752 NAG: 6752 OTC Pink: PCRFY PSE: PMPC TOPIX Core 30 Component
Founded March 13, 1918; 99 years ago (1918-03-13) Osaka, Japan

Net Promoter Score for Top Brands compared with Panasonic

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Panasonic sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Panasonic with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Panasonic 39
LG phones 41
Nissan 35
Nintendo 43
Philips 33
Motorola 33
HTC 32
Best Buy 31
Huawei 47
Apple 47

Other companies with Net Promoter Score similar to Panasonic

Net Promoter Score benchmark sources

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