Orbitz Net Promoter Score 2022 Benchmarks

Last known Net Promoter Score is


Orbitz.com is a travel fare aggregator website and travel metasearch engine. The website is owned by Orbitz Worldwide, Inc., a subsidiary of Expedia Inc. It is headquartered in the Citigroup Center, Chicago, Illinois.

Quick facts about Orbitz


500 West Madison, Chicago, Illinois, United States

Key people

Barney Harford (Former CEO) (Pre-Expedia)


June 2001; 15 years ago (2001-06)


$932 million (2014)


Travel services

Travel and Hospitality / Other companies with similar Net Promoter Score

Company Score
Orbitz 20
Hotels.com 36
TUI 45
TripAdvisor 46
Diversified Restaurant Holdings (BAGR) 55
MTR Express 63
Kampgrounds of America 90

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Orbitz's NPS of 20 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Travel and Hospitality / Other is 51.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Orbitz sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Orbitz with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Orbitz

Company Industry Score
Constant Contact Technology / Software 20
Coca Cola Consumer Brands / FMCG 20
General Electric Manufacturing 20
Pepsi Consumer Brands / FMCG 20
Brighthouse Telecommunications / Internet Service Provider 20
Orbitz Travel and Hospitality / Other 20
Virgin Money Financial Services / Banking 19
H&M Consumer Brands / Retail/E-tail 21
Gap Consumer Brands / Retail/E-tail 21
Asda Consumer Brands / Grocery 21

Net Promoter Score benchmark sources

Score Date Source
20 2014-03-13 http://customergauge.com/news/2014-net-promoter-benchmarks/

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