OnDeck Capital is a non-bank small business lender based in New York City, with locations in Denver, Colorado, and Arlington, Virginia.
OnDeck uses proprietary technology and credit models to evaluate the financial health of small businesses. As of April 2016, OnDeck has funded over $4 billion to more than 40,000 small business customers in the US, Australia, and Canada and is publicly traded on the New York Stock Exchange Ticker Symbol: NYSE:ONDK.
OnDeck Capital seeks to extend loans and lines of credit to new small business customers by building strategic partnerships with larger established banks such as JP Morgan Chase and others.
| Key people | Noah Breslow, CEO, Howard Katzenberg, CFO, Nick Brown, CRO, Andrea Gellert, CMO, Cory Kampfer, Chief Legal Officer, Paul Rosen, Chief Sales Officer |
|---|---|
| Headquarters | New York, New York, United States |
| Genre | Financial Technology |
| Products | Business Loans |
| Founder | Mitch Jacobs |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Services / Banking is 18.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If OnDeck sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of OnDeck with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| OnDeck | 73 |
| First Direct | 73 |
| USAA | 75 |
| Balboa Capital | 77 |
| Guaranteed Rate | 80 |
| The Royal Bank of Scotland International | 50 |
| SunTrust | 45 |
| Nationwide Building Society | 43 |
| UkrSibbank | 39 |
| ING Direct Australia | 38 |
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