Omnicom Group Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-5

Omnicom Group, Inc. is an American-based global marketing and corporate communications holding company, headquartered in New York City.

Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. The company employs more than 74,000 employees in about 100 countries worldwide.

Quick facts about Omnicom Group Inc.

Products

Advertising Customer Relationship Management (CRM) Digital Marketing Direct and Promotional Marketing Interactive Marketing Public Relations Strategic Media Planning and Buying Other Specialty Communications Services

Subsidiaries

BBDO Worldwide DDB Worldwide Diversified Agency Services Omnicom Media Group TBWA Worldwide

Key people

John D. Wren, CEO & President Bruce Rutherford, Chairman

Industry

Advertising, public relations

Headquarters

New York City, United States

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Omnicom Group Inc.'s estimated NPS of -5 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Advertising is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Omnicom Group Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Omnicom Group Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Omnicom Group Inc.

Company Industry Score
Tesco Consumer Brands / Grocery -8
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
BBC Media / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
Omnicom Group Inc. Technology / Advertising -5
Ocado Consumer Brands / Grocery -4
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3

We have estimated the Net Promoter Score of Omnicom Group Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.