Omnicom Group, Inc. is an American-based global marketing and corporate communications holding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. The company employs more than 74,000 employees in about 100 countries worldwide.
|Products||Advertising Customer Relationship Management (CRM) Digital Marketing Direct and Promotional Marketing Interactive Marketing Public Relations Strategic Media Planning and Buying Other Specialty Communications Services|
|Subsidiaries||BBDO Worldwide DDB Worldwide Diversified Agency Services Omnicom Media Group TBWA Worldwide|
|Key people||John D. Wren, CEO & President Bruce Rutherford, Chairman|
|Industry||Advertising, public relations|
|Headquarters||New York City, United States|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Advertising, marketing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Omnicom Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Omnicom Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|O2||Telecommunications / Wireless Carrier||7|
|Virgin Mobile UK||Telecommunications / Wireless Carrier||7|
|Verizon||Telecommunications / Cable/TV service||7|
|J.P. Morgan||Financial Services / Banking||8|
|Allianz||Financial Services / Banking||8|
|Visa||Financial Services / Credit cards||8|
|Sprint||Telecommunications / Wireless Carrier||5|
|NatWest Personal Banking||Financial Services / Banking||5|
|Goldman Sachs||Financial Services / Banking||5|
|Mastercard||Financial Services / Credit cards||5|
We have estimated the Net Promoter Score of Omnicom Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.