Now TV Net Promoter Score 2022 Benchmarks

Last known Net Promoter Score is

-20

Now TV is a pay-TV service provider in Hong Kong operated by PCCW Media Limited, a wholly owned subsidiary of PCCW. It provides 197 TV channels including 176 channels branded under Now TV, and over 30 video on demand categories. Launched on 26 September 2003, its TV signal is transmitted with IPTV technology through HKT's fixed broadband network.

Now TV is the largest pay-TV operator in Hong Kong in terms of number of subscribers, number of channels, number of HD channels and quantity of VOD contents. The word "Now" is abbreviated from "Network Of the World".

Telecommunications / Cable/TV service companies with similar Net Promoter Score

Company Score
Now TV -20
Viacom -23
Fox TV -15
Channel 4 -14
Freesat -14
ITV -13
Virgin Media -6
Time Warner -5
Sky -5
Time Warner Cable -5

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Now TV's NPS of -20 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Telecommunications / Cable/TV service is -5.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Now TV sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Now TV with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Now TV

Company Industry Score
Now TV Telecommunications / Cable/TV service -20
Facebook Consumer Brands / Internet -21
BT Sport Consumer Brands / Entertainment -22
Medicacom Telecommunications / Internet Service Provider -22
Tele2 Telecommunications / Other -18
Channel 5 Consumer Brands / Entertainment -18
RBS Personal Banking Financial Services / Banking -18
Viacom Telecommunications / Cable/TV service -23
RBS Business Banking Financial Services / Banking -17
Online.nl Telecommunications / Other -17

Net Promoter Score benchmark sources

Score Date Source
-20 2016-03-23 https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.