Norwegian Cruise Line Holdings Ltd. is a Bermudian company operating cruise ships, headquartered in unincorporated Miami-Dade County, Florida. It began operations in 1966 under the name Norwegian Caribbean Line. The company is best known for its Freestyle Cruising concept, which means that there are no set times or seating arrangements for meals, nor is formal attire required. Norwegian is a publicly traded company with 44% publicly listed on NASDAQ, with major shareholders including Genting Group as of 30 June 2014. Norwegian Cruise Line controls approximately 8% of the total worldwide share of the cruise market.
|Owner||Genting Group (28%) Apollo Global Management (20%) TPG Capital (8%)|
|Headquarters||Bermuda (domicile) Miami-Dade County, Florida, United States (HQ)|
|Traded as||NASDAQ: NCLH NASDAQ-100 component|
|Key people||Frank Del Rio, CEO|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Marine Transportation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Norwegian Cruise Line Holdings Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Norwegian Cruise Line Holdings Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Norwegian Cruise Line Holdings Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.