Norsat International Inc. is a satellite communications company based in Richmond, British Columbia, Canada. The company, founded in 1977, develops and produces communications solutions for the transmission of data, audio and video in challenging applications and environments. Norsat's primary customers are from the military, broadcast and maritime industries. In 2011 Norsat acquired Sinclair Technologies, a Canadian company providing antenna and RF conditioning products.
|Products||satellite terminals, VSAT, microwave components|
|Headquarters||Richmond, British Columbia, Canada|
|Key people||Amiee Chan, President & CEO|
|Industry||Communications · Defense|
|Traded as||TSX: NII NYSE MKT: NSAT|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Industrial Machinery / Components is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Norsat International Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Norsat International Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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|Virgin Media||Telecommunications / Cable/TV service||-6|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
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|US Airways||Travel and Hospitality / Airlines||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
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We have estimated the Net Promoter Score of Norsat International Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.