Nordstrom, Inc. is an American chain of luxury department stores headquartered in Seattle, Washington. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, the company began as a shoe retailer and expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Select Nordstrom stores also include wedding and home furnishings departments.
The company has 349 stores operating in 40 states, Puerto Rico and Canada, a number which includes 123 full-line stores and 215 Nordstrom Rack stores, five Trunk Club clubhouses, two Jeffrey boutiques and two clearance stores. Nordstrom also serves customers through Nordstrom.com, Nordstromrack.com, and its online private sale site, HauteLook.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.
|Key people||Enrique Hernandez, Jr., Chairman Blake Nordstrom, President Pete Nordstrom, President of Merchandising Erik Nordstrom, President of Nordstrom Direct Jamie Nordstrom, President of Stores Mike Koppel, Chief Financial Officer Karen Mckibbin, President Nordstrom Rack|
|Products||Clothing, footwear, jewelry, beauty, restaurant, espresso bar, home furnishings and design, and wedding|
|Number of locations||Nordstrom: 123 Nordstrom Rack: 215 Trunk Club: 5 Jeffrey: 2 Clearance store: 2 (2016)|
|Total assets||US$ 7.698 billion (2015) US$ 9.245 billion (2014)|
|Subsidiaries||HauteLook Nordstrom Rack Trunk Club|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for General Merchandisers is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Nordstrom sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Nordstrom with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Nordstrom based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.