Nokia Corporation Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

13

Nokia Corporation, stylised as NOKIA, is a Finnish multinational communications and information technology company, founded in 1865. Nokia is headquartered in Espoo, Uusimaa, in the greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countries and reported annual revenues of around €12.73 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500 and is a component of the Euro Stoxx 50 stock market index.

The company has had various industries in its 151-year history. It was founded as a pulp mill, and now focuses on large-scale telecommunications infrastructures, and technology development and licensing. Nokia is also a major contributor to the mobile telephony industry, having assisted in development of the GSM and LTE standards, and was, for a period, the largest vendor of mobile phones in the world. Nokia's dominance also extended into the smartphone industry through its Symbian platform, but was eventually overshadowed by competitors. Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use Microsoft's Windows Phone platform on future smartphones. Its mobile phone business was eventually bought by Microsoft in an overall deal totaling $7.17 billion. Stephen Elop, Nokia's former CEO, and several other executives joined the new Microsoft Mobile subsidiary of Microsoft as part of the deal, which was completed on 25 April 2014.

Quick facts about Nokia Corporation

Founded

12 May 1865; 151 years ago (1865-05-12) in Tampere, Grand Duchy of Finland, Russian Empire incorporated in Nokia (1871)

Key people

Risto Siilasmaa (Chairman) Rajeev Suri (President and CEO) Timo Ihamuotila (CFO)

Industry

Telecommunications equipment Networking equipment

Traded as

Euronext: NOKIA Nasdaq Helsinki: NOKIA NYSE: NOK

Total equity

€20.975 billion (2016) €10.523 billion (2015)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Nokia Corporation's estimated NPS of 13 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Radio And Television Broadcasting And Communications Equipment is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Nokia Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Nokia Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Nokia Corporation

Company Industry Score
Netflix Consumer Brands / Entertainment 13
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Lidl Consumer Brands / Grocery 14
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
KPN Telecommunications / Wireless Carrier 11

We have estimated the Net Promoter Score of Nokia Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.