Nokia logo Nokia Net Promoter Score 2015 Benchmarks

Last known Net Promoter Score is

30

Nokia Corporation, stylised as Nokia, is a Finnish multinational communications and information technology company, founded in 1865. Nokia is headquartered in Espoo, Uusimaa, in the greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countries and reported annual revenues of around €12.73 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500 and is a component of the Euro Stoxx 50 stock market index.

The company has had various industries in its 151-year history. It was founded as a pulp mill, and now focuses on large-scale telecommunications infrastructures, and technology development and licensing. Nokia is also a major contributor to the mobile telephony industry, having assisted in development of the GSM and LTE standards, and was, for a period, the largest vendor of mobile phones in the world. Nokia's dominance also extended into the smartphone industry through its Symbian platform, but was eventually overshadowed by competitors. Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use Microsoft's Windows Phone platform on future smartphones. Its mobile phone business was eventually bought by Microsoft in an overall deal totaling $7.17 billion. Stephen Elop, Nokia's former CEO, and several other executives joined the new Microsoft Mobile subsidiary of Microsoft as part of the deal, which was completed on 25 April 2014.

Quick facts about Nokia

Founded 12 May 1865; 151 years ago (1865-05-12) in Tampere, Grand Duchy of Finland, Russian Empire incorporated in Nokia (1871)
Key people Risto Siilasmaa (Chairman) Rajeev Suri (President and CEO) Timo Ihamuotila (CFO)
Industry Telecommunications equipment Networking equipment
Traded as Euronext: NOKIA Nasdaq Helsinki: NOKIA NYSE: NOK
Total equity €20.975 billion (2016) €10.523 billion (2015)

Net Promoter Score for Top Brands compared with Nokia

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Nokia sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Nokia with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
IBM 27
BlackBerry 28
Acer 28
Dell 28
HP 29
Nokia 30
Best Buy 31
HTC 32
Philips 33
Motorola 33

Other companies with Net Promoter Score similar to Nokia

Net Promoter Score benchmark sources

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