Nissan Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

35

Nissan Motor Company Ltd, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo.

Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. From 2009 to 2017 Carlos Ghosn served as CEO of both companies. In February 2017 Ghosn announced he would step down as CEO of Nissan on 1 April 2017, while remaining chairman of the company

In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker, however Nissan is the leading Japanese brand in China, Russia and Mexico.

Nissan is the world's largest electric vehicle manufacturer, with global sales of more than 275,000 all-electric vehicles as of mid-December 2016. The top-selling vehicle of the carmaker's lineup is the Nissan Leaf, an all-electric car and the world's top-selling highway-capable plug-in electric car in history; more than 240,000 have been sold worldwide as of September 2016.

Quick facts about Nissan

Subsidiaries List Transportation: Mitsubishi Motors (34%) Nissan Commercial Vehicles Nissan China Venucia (50%) Nissan Shatai (43%) Renault (15%) Renault Japan (100%) Other: Nissan Techno Nissan Marine Autech International: Nissan India Nissan Motor Manufacturing UK Ghandhara Nissan Limited Nissan Motor Indonesia Nissan USA Nissan Canada Nissan Mexico
Founder Masujiro Hashimoto Kenjiro Den Rokuro Aoyama Meitaro Takeuchi Yoshisuke Aikawa William R. Gorham
Headquarters Nishi-ku, Yokohama, Japan (Officially registered in Kanagawa-ku, Yokohama, Kanagawa Prefecture)
Products Automobiles, luxury vehicles, commercial vehicles, outboard motors, forklift trucks
Founded 26 December 1933; 83 years ago (1933-12-26) (under Nissan Group)

Net Promoter Score for Top Brands compared with Nissan

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Nissan sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Nissan with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Nissan 35
Philips 33
Motorola 33
HTC 32
Best Buy 31
Panasonic 39
Nokia 30
HP 29
LG phones 41
Acer 28

Other companies with Net Promoter Score similar to Nissan

Net Promoter Score benchmark sources

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