Nintendo logo Nintendo Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

43

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Nintendo is one of the world's largest video game companies by market capitalization. Founded on 23 September 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. The word Nintendo can be roughly translated from Japanese to English as "leave luck to heaven".

Abandoning previous ventures in favor of toys in the 1960s, Nintendo then developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan's third most-valuable company with a market value of over $85 billion. From 1992 until 2016, Nintendo was also the majority shareholder of Major League Baseball's Seattle Mariners.

As of 31 March 2014, Nintendo has cumulative sales of over 670.43 million hardware units and 4.23 billion software units. The company has created and released some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.

Quick facts about Nintendo

Divisions Entertainment Planning & Development European Research & Development Network Service Database Platform Technology Development Software Technology Technology Development
Key people Tatsumi Kimishima (President) Genyo Takeda (Technology Fellow) Shigeru Miyamoto (Creative Fellow) Reggie Fils-Aimé (NOA President and COO)
Production output Hardware: 16.30 million Software: 123.20 million  (2014)
Formerly called Nintendo Karuta Co., Ltd. The Nintendo Playing Card Co.
Subsidiaries 1-UP Studio Monolith Soft Nd Cube Retro Studios iQue

Net Promoter Score for Top Brands compared with Nintendo

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Nintendo sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Nintendo with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Nintendo 43
LG phones 41
Panasonic 39
Apple 47
Huawei 47
Nissan 35
GoPro 51
Philips 33
Motorola 33
HTC 32

Other companies with Net Promoter Score similar to Nintendo

Net Promoter Score benchmark sources

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