Nikon logo Nikon Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is


Nikon Corporation, also known just as Nikon, is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products.

Nikon's products include cameras, camera lenses, binoculars, microscopes, ophthalmic lenses, measurement instruments, rifle scopes, spotting scopes, and the steppers used in the photolithography steps of semiconductor fabrication, of which it is the world's second largest manufacturer. The company is the eighth-largest chip equipment maker as reported in 2017. The companies held by Nikon form the Nikon Group. Among its products are Nikkor imaging lenses, the Nikon F-series of 35 mm film SLR cameras, the Nikon D-series of digital SLR cameras, the Coolpix series of compact digital cameras, and the Nikonos series of underwater film cameras. Nikon's main competitors in camera and lens manufacturing include Canon, Sony, Fujifilm, Panasonic, Pentax, and Olympus.

Founded on July 25, 1917 as Nippon Kōgaku Kōgyō Kabushikigaisha.

Quick facts about Nikon

Products Still cameras, SLR cameras, DSLR cameras, binoculars / monoculars, binocular telescope, laser rangefinder, field microscopy, precision equipment, microscopes, ophthalmic lenses, electric fan, and instrumental products
Founded July 25, 1917; 99 years ago (1917-07-25) Tokyo, Japan
Key people Makoto Kimura (Chairman) Kazuo Ushida (President)
Headquarters Shinagawa, Tokyo, Japan
Revenue ¥857.8 billion (FY2015)

Net Promoter Score for Top Brands compared with Nikon

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Nikon sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Nikon with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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  • when they placed their order
  • what number of orders they made?

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Nikon 65
Sunrun 64
Apple iPhone 63
Samsung 67
Sony 61
Maplin 72
Klipsch 73
Bose 78
GoPro 51
Huawei 47

Other companies with Net Promoter Score similar to Nikon

Net Promoter Score benchmark sources

Score Date Source

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