Nielsen Holdings PLC is a global information, data, and measurement company with headquarters in the United States. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Total revenues were $6.2 billion in 2015.
The company is listed on the New York Stock Exchange and is currently a component of the S&P 500.
In 2016, American Marketing Association ranked Nielsen number 1 among top 50 Market Research Firms in the United States.
|Key people||James Attwood (Executive Chairman) Mitch Barns (CEO) Steve Hasker (COO) Jamere Jackson (CFO)|
|Products||Consumer information Consumer research Market measurement|
|Founded||August 24, 1923; 93 years ago (1923-08-24)|
|Traded as||NYSE: NLSN S&P 500 Component|
|Revenue||$6.2 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Miscellaneous / Business Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Nielsen N.V. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Nielsen N.V. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Disney TV||Consumer Brands / Entertainment||5|
|Mastercard||Financial Services / Credit cards||5|
|EE||Telecommunications / Wireless Carrier||5|
|Freeview||Telecommunications / Cable/TV service||5|
|Goldman Sachs||Financial Services / Banking||5|
|Sprint||Telecommunications / Wireless Carrier||5|
|NatWest Personal Banking||Financial Services / Banking||5|
|Discovery Channel||Consumer Brands / Entertainment||4|
|Super 8||Travel and Hospitality / Hotels||4|
We have estimated the Net Promoter Score of Nielsen N.V. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.