The original News Corporation or News Corp. was an American multinational mass media corporation headquartered in New York City. It was the world's fourth-largest media group in 2014 in terms of revenue. Board members include prominent former Spanish prime minister José María Aznar.
News Corporation was a publicly traded company listed on the NASDAQ. Formerly incorporated in Adelaide, South Australia, the company was re-incorporated under Delaware General Corporation Law after a majority of shareholders approved the move on 12 November 2004. News Corporation was headquartered at 1211 Avenue of the Americas, New York, in the newer 1960s–1970s corridor of the Rockefeller Center complex.
On 28 June 2012, Rupert Murdoch announced that, after concerns from shareholders in response to its recent scandals and to "unlock even greater long-term shareholder value", News Corporation's assets would be split into two publicly traded companies, one oriented towards media, and the other towards publishing. The split formally took place on 28 June 2013; where the present News Corp. was renamed 21st Century Fox and consists primarily of media outlets, while a new News Corp was formed to take on the publishing and Australian broadcasting assets.
| Products | Cable network programming, Filmed entertainment, Television, direct-broadcast satellite television, Publishing, and other |
|---|---|
| Founded | 1979; 38 years ago (1979) Adelaide, Australia November 12, 2004 (2004-11-12) Delaware, U.S. |
| Subsidiaries | List of subsidiaries: News Corp and 21st Century Fox Fox Filmed Entertainment |
| Key people | Rupert Murdoch (Chairman and CEO) Chase Carey (President & COO) |
| Total assets | US$ 50.944 billion (2013) US$ 56.663 billion (2012) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Publishing, Printing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If News Corp. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of News Corp. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of News Corp. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.