Newell Brands is an American worldwide marketer of consumer and commercial products with a portfolio of brands including Rubbermaid food storage, home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; Diamond matches; Sharpie, Expo Markers, PaperMate, Dymo, Elmer's, Krazy Glue, Mr. Sketch, Parker Pens, Uniball, Prismacolor, Rotring, Xacto, Waterman, Berol stationery products; Bicycle and Bee Playing Cards; Aprica, Nuk, Tigex, Babysun, Baby Jogger and Graco children's products; First Alert alarm systems; Calphalon cookware and kitchen electrics; Sunbeam, Rival, Crock-Pot, Holmes, FoodSaver, Oster, Osterizer, Mr. Coffee small kitchen appliances; Irwin, Lenox and hilmor professional tools; Yankee Candle candles; and Goody hair care accessories.
The company's global headquarters was located immediately north of Atlanta in the Perimeter Center edge city. The company announced plans in 2016 to relocate HQ to New Jersey, United States.
|Divisions||Rubbermaid Coleman United States Playing Card Company Sunbeam Products The Rival Company Graco Jostens Sanford L.P. Yankee Candle Jarden Zinc Products|
|Formerly called||Newell Company (1903–1999) Newell Rubbermaid (1999–2016)|
|Founded||1903; 114 years ago (1903) Ogdensburg, New York, U.S.|
|Key people||Michael T. Cowhig (Chairman) Michael B. Polk (CEO)|
|Products||Consumer and commercial products|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Home Equipment, Furnishings is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Newell Rubbermaid sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Newell Rubbermaid with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Newell Rubbermaid based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.