New York Times Company (The) Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

6

The New York Times Company is an American media company which publishes its namesake, The New York Times. Arthur Ochs Sulzberger Jr., has served as chairman since 1997. It is headquartered in Manhattan, New York.

Quick facts about New York Times Company (The)

Key people

Arthur Ochs Sulzberger Jr. (Chairman) Michael Golden (Vice Chairman) Mark Thompson (President and CEO)

Products

The New York Times International New York Times Several other U.S. media properties

Headquarters

The New York Times Building, Manhattan, New York, United States

Total assets

US$ 2.566 billion (2014) US$ 2.572 billion (2013)

Founded

September 18, 1851; 165 years ago (1851-09-18)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is New York Times Company (The)'s estimated NPS of 6 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Newspapers / Magazines is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If New York Times Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of New York Times Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to New York Times Company (The)

Company Industry Score
NatWest Personal Banking Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Goldman Sachs Financial Services / Banking 5
Sprint Telecommunications / Wireless Carrier 5
Mastercard Financial Services / Credit cards 5
Disney TV Consumer Brands / Entertainment 5
EE Telecommunications / Wireless Carrier 5
New York Times Company (The) Consumer Services / Newspapers / Magazines 6
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7

We have estimated the Net Promoter Score of New York Times Company (The) based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.