New York Times Company (The) logo New York Times Company (The) Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

6

The New York Times Company is an American media company which publishes its namesake, The New York Times. Arthur Ochs Sulzberger Jr., has served as chairman since 1997. It is headquartered in Manhattan, New York.

Quick facts about New York Times Company (The)

Key people Arthur Ochs Sulzberger Jr. (Chairman) Michael Golden (Vice Chairman) Mark Thompson (President and CEO)
Products The New York Times International New York Times Several other U.S. media properties
Headquarters The New York Times Building, Manhattan, New York, United States
Total assets US$ 2.566 billion (2014) US$ 2.572 billion (2013)
Founded September 18, 1851; 165 years ago (1851-09-18)

Net Promoter Score for Top Brands compared with New York Times Company (The)

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Newspapers / Magazines is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If New York Times Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of New York Times Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to New York Times Company (The)

We have estimated the Net Promoter Score of New York Times Company (The) based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.