The New York Racing Association, Inc. is the not-for-profit corporation that operates the three largest thoroughbred horse-racing tracks in the state of New York. It runs Aqueduct Racetrack in South Ozone Park, Queens; Belmont Park in Elmont, Long Island, New York. NYRA's corporate offices are headquartered at the Aqueduct Race Track.
The corporation is the successor to the Greater New York Association, a non profit racing association created in 1955.
NYRA is separate from the governing body that oversees racing in New York, the former New York State Racing and Wagering Board.
| Key people | Michael Del Giudice (Vice Chairman) Chris Kay (CEO and President) |
|---|---|
| Predecessor | The Greater New York Association |
| Founded | 1958 (Restructured 2008) |
| Headquarters | Jamaica, New York |
| Industry | Horse Racing |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Other is 46.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If New York Racing Association sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of New York Racing Association with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| New York Racing Association | 78 |
| British Gas Services | 69 |
| Exhibition and Convention Executives Forum | 87 |
| Hockingstuart | 50 |
| ICE Totally Gaming Event | 49 |
| Total Fitness | 4 |
| Shell | -15 |
| Score | Date | Source |
|---|---|---|
|
78
|
2015-10-21 | http://www.bloodhorse.com/horse-racing/articles/95308/nyra-touts-finances-customer-service |
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