New Gold Inc. is a multinational mining company with gold, silver and copper containing assets. It engages in both exploratory and production activity in North America and Australia. Regionally based subsidiaries manage business locally.
Many of its mines are polymetallic meaning they hold significant resources in more than one base metal; New Afton contains tens of millions of pounds and ounces of copper and gold respectively while Cerro San Pedro produces a significant amount of gold and silver. Its newest mine to enter operation, New Afton located near Kamloops, British Columbia, began producing gold and copper in 2012. New Gold has made deals with local First Nations groups centered on resource sharing and job recruitment. The New Afton mine raises total production to between 405,000 and 445,000 ounces. The company also produces about 2 million ounces of silver and 12.7 billion pounds of copper.
|Key people||Ian Pearce, Chair Hannes Portmann, President and CEO Brian W. Penny, CFO Cory Atiyeh, VP of Operations|
|Divisions||Minera San Xavier Peak Gold Mines Western Mesquite Mines New Afton|
|Revenue||$695.939 mil (2011)31.2%|
|Net income||$179.028 mil (2011)277%|
|Traded as||TSX: NGD NYSE MKT: NGD|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Precious Metals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If New Gold Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of New Gold Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of New Gold Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.