NetEase, Inc. is a Chinese Internet technology company providing online services centered on content, community, communications and commerce. Founded in 1997, the company was a key pioneer in the development of Internet services for China. Today, NetEase develops and operates some of China's online PC and mobile games, advertising services, e-mail services and e-commerce platforms.
NetEase has produced some of China's online PC-client games, including Fantasy Westward Journey II and New Westward Journey Online II, as well as other games, such as Tianxia III, Heroes of Tang Dynasty Zero and Ghost II. In partnership with Blizzard Entertainment, Inc., NetEase operates some international online games in China, including World of Warcraft, Hearthstone: Heroes of Warcraft, StarCraft II and Diablo III: Reaper of Souls.
NetEase offers multi-platform access to free and fee-based community and communication services, including websites, content channels, YiChat social instant messaging application, NetEase Mobile News Application, Youdao dictionary and Youdao cloud note-taking service.
|Founded||June 1997; 19 years ago (1997-06) Guangzhou, Guangdong, China|
|Traded as||NASDAQ: NTES NASDAQ-100 Component|
|Revenue||CN¥ 38.179 billion (2016)|
|Operating income||CN¥ 12.629 billion (2016)|
|Net income||CN¥ 11.793 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Miscellaneous / Business Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If NetEase, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of NetEase, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|KFC||Consumer Brands / Fast Food||14|
|Liberty Mutual||Insurance / Health and Life Insurance||14|
|Lidl||Consumer Brands / Grocery||14|
|Netflix||Consumer Brands / Entertainment||13|
|FlexiGroup||Financial Services / Banking||15|
|HBO||Consumer Brands / Entertainment||15|
|PNC Banks||Financial Services / Banking||15|
|AT&T||Telecommunications / Cable/TV service||15|
|MTV||Consumer Brands / Entertainment||12|
|DirecTV||Telecommunications / Cable/TV service||12|
We have estimated the Net Promoter Score of NetEase, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.