Nautilus, Inc., located in Vancouver, Washington, United States, is the American worldwide marketer, developer, and manufacturer of home fitness equipment brands Bowflex, Nautilus, Schwinn Fitness, and Universal. The products are sold to customers through a combination of television commercials/infomercials, the Internet, call centers and retail stores.
|Traded as||NYSE: NLS S&P 600 Component|
|Number of employees||approximately 311 (2013)|
|Key people||Bruce M. Cazenave (CEO)|
|Revenue||US$335.7 million (2015)|
|Operating income||US$40.2 million (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Recreational Products / Toys is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Nautilus Group, Inc. (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Nautilus Group, Inc. (The) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|Time Warner||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
|marks & spencer||Consumer Brands / Grocery||-10|
We have estimated the Net Promoter Score of Nautilus Group, Inc. (The) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.