Vitamin Cottage Natural Food Markets, Inc is a Colorado based health food chain founded in 1955 by Margaret and Philip Isely and now operated by their children. Natural Grocers are found in 19 states, mainly west of the Mississippi River. The company operates over 130 retail grocery stores in Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming with approximately 3,000 employees and new stores opening monthly. Products include vitamins, dietary supplements, natural and organic food, organic produce and natural body care products.
The company is a longtime proponent of consumer education about health and nutrition, and runs an ongoing free lecture series with nutrition and health experts for both customer and employee education. Each store provides a free trained "Nutritional Health Coach" for its customers. All education activities are science-based, refer to most recent published studies, and not related to specific products or brands.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Food Chains is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Natural Grocers by Vitamin Cottage, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Natural Grocers by Vitamin Cottage, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Natural Grocers by Vitamin Cottage, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.