National Presto Industries, Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

14

National Presto Industries is a company founded in 1905 in Eau Claire, Wisconsin in the small kitchen appliances industry. Originally called the "Northwestern Steel and Iron Works" and then becoming the "National Pressure Cooker Company" in 1917, the company produced pressure canners. Beginning in 1939, National Presto Industries introduced small home-use cooking appliances. The company was admitted to the New York Stock Exchange on March 3, 1969.

The company is divided into three business segments, Housewares/Small Appliance; Defense; and Absorbent Products. The Housewares/Small Appliance segment "designs and sells small household appliances", including pressure cookers, under the Presto brand. The Defense segment produces ordnance and ammunition products. The Absorbent Products segment "is primarily engaged in the manufacture of private label adult incontinence products."

Having previously divested itself of almost all operations and having closed its defense operations in 1992, the company was a small household appliance seller. In 2001, with the purchase of AMTEC, the company returned to the defense business. In Nov 2005, Presto lost fight with SEC over investment status. A Federal Court judge ruled that Presto was an "inadvertent" investment company because of its huge cash holdings. During the first three quarters of 2009, National Presto obtained more than $650,000,000 in contracts with the U.S. government for ammunition. Also in 2001, the company acquired RMED International and created its Absorbent Products division.

Quick facts about National Presto Industries, Inc.

Products

Small Kitchen appliances, Ammunition, and Absorbent Products

Headquarters

Eau Claire, Wisconsin, United States

Key people

Maryjo Cohen (President and CEO)

Traded as

NYSE: NPK S&P 600 Component

Industry

Consumer products

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is National Presto Industries, Inc.'s estimated NPS of 14 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Ordnance And Accessories is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If National Presto Industries, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of National Presto Industries, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to National Presto Industries, Inc.

Company Industry Score
MTV Consumer Brands / Entertainment 12
Netflix Consumer Brands / Entertainment 13
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Lidl Consumer Brands / Grocery 14
National Presto Industries, Inc. Capital Goods / Ordnance And Accessories 14
HBO Consumer Brands / Entertainment 15
FlexiGroup Financial Services / Banking 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
Sainsburys Consumer Brands / Grocery 16

We have estimated the Net Promoter Score of National Presto Industries, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.