National Beverage Corp. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-7

National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida, focused on flavored soft drinks. National Beverage Corp. is ranked by Beverage Digest as the fifth-largest soft drink company in the United States.

The company was formed in 1985 by Nick A. Caporella to fend off an unwanted acquisition by Victor Posner of Burnup & Sims Inc., an installer of cable television and telecommunications systems, through trading stock between the two companies to reduce Posner's ownership level. Caporella, now having an additional company, needed to have a business to go with it and acquired Shasta Beverages from Sara Lee Corporation in 1985 for $40 million USD in cash and Burnup & Sims shares. In order to make National a major player, Caporella purchased Faygo, a Midwest regional soft drink manufacturer, from Tree Sweet Products Corp. With its twelve bottling plants, National subsidiaries branched out into bottling store brands.

In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage which was partially successful. A Burnup & Sims stock holder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCROIX. National acquired Home Juice Company, home of the Home Juice and Mr. Pure brands, at the end of the 1990s.

Quick facts about National Beverage Corp.

Subsidiaries

BevCo Sales, Inc. Big Shot Beverage Co. Everfresh Beverages, Inc. Faygo Beverages, Inc. LaCROIX Beverages, Inc. National BevPak National Retail Brands, Inc.; PACO, Inc. Shasta West, Inc. Shasta Beverages, Inc. Shasta Beverages International, Inc. Shasta Food Services Shasta Military Sales Shasta Midwest, Inc. Shasta Northwest, Inc. Shasta Sales, Inc. Shasta Sweetener Corp. Shasta USA Shasta Vending Winnsboro Beverage Packers, Inc.

Founded

Fort Lauderdale, Florida, United States (1985)

Net income

61.20 million USD (2016) 8.7% profit margin

Key people

Nick A. Caporella, Chairman & CEO

Headquarters

Fort Lauderdale, Florida, USA

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is National Beverage Corp.'s estimated NPS of -7 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If National Beverage Corp. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of National Beverage Corp. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to National Beverage Corp.

Company Industry Score
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
marks & spencer Consumer Brands / Grocery -10

We have estimated the Net Promoter Score of National Beverage Corp. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.