Lion is a beverage and food company that operates in Australia and New Zealand and produces and markets a range of beer, wine, cider, RTDs, spirits & major dairy player.
Lion was formed in October 2009 under the name ‘Lion Nathan National Foods’, when Kirin Holdings Company Limited purchased brewer Lion Nathan and merged the business with National Foods which it owned since 2007.
In 2011, the company changed its name to Lion. With National Foods becoming a subsequent subsidiary called Lion Dairy & Drinks. The company employs over 7000 people.
The company was formed in 1988 with the merger of LD Nathan & Co and Lion Breweries, and was listed on both the Australian and New Zealand Stock Exchanges under the symbol LNN. On 17 September 2009, Lion Nathan shareholders overwhelmingly voted to accept a 100% takeover offer by Kirin. The takeover was implemented on 21 October 2009, and the company was delisted.
|Founded||1923 New Zealand Breweries 1977 Lion Breweries 1988 Lion Nathan 2009 Lion Nathan National Foods|
|Key people||Chairman, Sir Rod Eddington AO; CEO, Stuart Irvine|
|Owner||Mitsubishi keiretsu (through Kirin Holdings)|
|Products||Beer, wine, dairy/juices, RTDs and spirits|
|Revenue||A$5.6 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Nathan's Famous, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Nathan's Famous, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Nathan's Famous, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.