Murphy USA is an American corporation operating a chain of retail gas stations, primarily located in proximity to Walmart stores. It was founded as a spin-off of Murphy Oil in 2013. In 2014, it was ranked 175 on the Fortune 500.
In the first quarter of 2016, Murphy USA announced a shift in direction with its relationship with Walmart and will move to grow their locations independently of Walmart locations.
|Founded||1996 (became independent in 2013 as spin-off of Murphy Oil)|
|Key people||R. Andrew Clyde (CEO) Mindy West CFO Marn Cheng VP|
|Traded as||NYSE: MUSA S&P 400 Component|
|Headquarters||El Dorado, Arkansas, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Durables / Automotive Aftermarket is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Murphy USA Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Murphy USA Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Murphy USA Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.