MTV Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

12

Viacom Media Networks is an American mass media division of Viacom that oversees the operations of many of its television channels and Internet brands, including Nickelodeon, BET, CMT, Comedy Central, VH1 and the original MTV channel in the United States. Its sister international division is Viacom International Media Networks.

The company was founded in 1984 after Warner Communications and American Express decided to divest the basic cable assets of Warner-Amex Satellite Entertainment, renaming it as MTV Networks, Inc. Warner-Amex had originally created and owned Nickelodeon, MTV, VH1 and The Movie Channel. Viacom acquired 66% of the company in 1985 and then acquired the remaining interest in 1986. It was then folded into Viacom International Inc., a subsidiary of Viacom Inc., and is no longer a distinct legal entity.

Quick facts about MTV

Key people Bob Bakish (President and Chief Executive Officer, Music and Entertainment Group) Cyma Zarghami (President, Nickelodeon Group)
Headquarters 1515 Broadway, One Astor Plaza, New York City, NY, United States
Founded July 1984; 32 years ago (1984-07) New York City, New York, U.S.
Industry Entertainment, cable and satellite television
Predecessor Warner-Amex Satellite Entertainment

Net Promoter Score for Top Brands compared with MTV

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Entertainment is 19.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If MTV sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of MTV with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Entertainment companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to MTV

Net Promoter Score benchmark sources

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