Monster Digital, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

-2

Monster Inc. is an American company that manufactures and markets 6,000 different products, but is best known for audio and video cables. It also produces speakers, headphones, power strips, mobile accessories and audio devices for automobiles. The company was founded by an audiophile and engineer, Noel Lee, in 1979 by experimenting with different ways to build audio cables. It grew by doing demonstrations to convince the industry that audio cables made a difference in audio quality and by establishing relationships with retailers that were attracted to the cable's profit margins.

Over the years it created new divisions like Monster Music, Monster Game, Monster Mobile, Monster Photo and Monster Power. In the 2000s, Monster had legal trademark disputes regarding other companies or products that have "Monster" in their name, such as Monster.com and the film Monsters, Inc. Monster said it needed to defend its premium brand, while critics said it was pursuing litigation against companies that do not have confusingly similar products. It began manufacturing headphones in a partnership with Dr. Dre in 2008, which ended in 2012, and it created other celebrity branded or Monster-branded headphone products.

Quick facts about Monster Digital, Inc.

Products

Cables, HDMI cable, headphones, audio equipment

Headquarters

Brisbane, California, U.S.

Founded

1978; 39 years ago (1978)

Key people

Noel Lee (Founder & CEO)

Industry

Consumer electronics

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Monster Digital, Inc.'s estimated NPS of -2 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Electronic Components is 86.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Monster Digital, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Monster Digital, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Monster Digital, Inc.

Company Industry Score
Telfort Telecommunications / Wireless Carrier -3
Comcast Consumer Brands / Car Manufacturers -3
CIGNA Insurance / Health and Life Insurance -1
Chase Financial Services / Banking -1
Vodafone Telecommunications / Wireless Carrier -1
Ocado Consumer Brands / Grocery -4
Time Warner Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5

We have estimated the Net Promoter Score of Monster Digital, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.