Monsanto Company is a publicly traded American multinational agrochemical and agricultural biotechnology corporation. It is headquartered in Creve Coeur, Greater St. Louis, Missouri. Monsanto is a leading producer of genetically engineered seed and Roundup, a glyphosate-based herbicide.
Notable achievements by Monsanto include research on catalytic asymmetric hydrogenation and the first mass-produced light emitting diodes in addition to its work on genetic engineering.
Monsanto was one of four groups to introduce genes into plants. It was one of the top 10 U.S. chemical companies until it divested most of its chemical businesses between 1997 and 2002, through a process of mergers and spin-offs that focused the company on biotechnology.
Monsanto was one of the first companies to apply the biotechnology industry business model to agriculture, using techniques developed by biotech drug companies.:2–6 In this business model, companies recoup R&D expenses by exploiting biological patents.
|Founded||1901; 116 years ago (1901) St. Louis, Missouri, U.S.|
|Traded as||NYSE: MON S&P 100 Component S&P 500 Component|
|Industry||Chemicals, Biotechnology, Pharmaceuticals|
|Key people||Hugh Grant (Chairman, President and CEO)|
|Fate||Acquired in 2000 by Pharmacia & Upjohn|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Agricultural Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Monsanto Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Monsanto Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Monsanto Company based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.