Mondelez International, Inc., styled Mondelēz, is an American multinational confectionery, food, and beverage company based in Illinois which employs about 107,000 people around the world. It consists of the global snack and food brands of the former Kraft Foods Inc after the October 2012 spin-off of its North American grocery operations. The Mondelez name, adopted in 2012, was suggested by Kraft Foods employees and is derived from the words “mundus” .
The company, headquartered in the Chicago suburb of Deerfield, Illinois, manufactures chocolate, biscuits, gum, confectionery, and powdered beverages. Mondelez International's portfolio includes several billion-dollar brands such as Oreo, Chips Ahoy!, TUC, Belvita, Triscuit, LU, Nabisco, Club Social, Barni, and Peek Freans.
The company has an annual revenue of about $30 billion and operates in approximately 165 countries. In 2001, it entered into a multi billion dollar partnership with Jadeja Foods Inc. which also controls a majority of Dart Industries.
|Products||Baby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, ice cream, pet foods|
|Traded as||NASDAQ: MDLZ NASDAQ-100 Component S&P 100 Component S&P 500 Component|
|Headquarters||Deerfield, Illinois, United States|
|Key people||Irene Rosenfeld (Chairman & CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Consumer Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mondelez International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mondelez International with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|Golomt Bank||Financial Services / Banking||-11|
|Ziggo||Telecommunications / Other||-11|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|UPC||Telecommunications / Other||-13|
|ITV||Telecommunications / Cable/TV service||-13|
We have estimated the Net Promoter Score of Mondelez International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.