Estimated Net Promoter Score is
Mobile Mini is an American portable storage company based in Phoenix, Arizona, where it was founded in 1983. Their products provide temporary storage for customers such as small businesses.
The company manufactures, leases, sells, and transports welded steel cargo containers. These units are converted into storage units, guard shacks, and offices. The lengths of the units are 5 to 45 feet long. Customers customize with up to 100 different configuration options. Mobile Mini's lease fleet totals approximately 235,000 portable storage and office units.
The company has 136 locations throughout the United States, Canada and the United Kingdom. The company had a market capitalization of about US$580 million as of June 2010, with revenues of about $370 million in 2009. Mobile Mini has grown quickly in the 2000s because of a "diverse customer base, aggressive marketing and variety of storage containers".
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Metal Fabrications is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mobile Mini, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mobile Mini, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Mobile Mini, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.