MicroStrategy, Inc. is a provider of business intelligence, mobile software, and cloud-based services. The company is based in the Washington, D.C. area and serves companies and organizations worldwide. Founded in 1989 by Michael J. Saylor and Sanju Bansal, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps. The software can be deployed in companies' data centers, or as cloud services.
MicroStrategy remains one of the few independent, publicly traded BI software providers in the business intelligence market. Its primary business analytics competitors include SAP Business Objects, IBM Cognos, and Oracle's BI Platform.
MicroStrategy is headquartered in the Washington, D.C. metro area and has worldwide operations in 27 countries. The CEO and chairman of the board of MicroStrategy is Michael J. Saylor, the company's co-founder. The company holds 31 granted patents and 9 additional applications under review.
|Key people||Michael J. Saylor (Co-founder, Chairman of the Board, President and Chief Executive Officer)|
|Products||MicroStrategy Analytics, MicroStrategy Mobile, Usher|
|Industry||Business intelligence and mobile software|
|Headquarters||Tysons Corner, Virginia, United States|
|Traded as||NASDAQ: MSTR S&P 600 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If MicroStrategy Incorporated sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of MicroStrategy Incorporated with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|KFC||Consumer Brands / Fast Food||14|
|Liberty Mutual||Insurance / Health and Life Insurance||14|
|Lidl||Consumer Brands / Grocery||14|
|Netflix||Consumer Brands / Entertainment||13|
|FlexiGroup||Financial Services / Banking||15|
|HBO||Consumer Brands / Entertainment||15|
|PNC Banks||Financial Services / Banking||15|
|AT&T||Telecommunications / Cable/TV service||15|
|MTV||Consumer Brands / Entertainment||12|
|DirecTV||Telecommunications / Cable/TV service||12|
We have estimated the Net Promoter Score of MicroStrategy Incorporated based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.