Microsoft Net Promoter Score 2020 Benchmarks

Last known Net Promoter Score is

45

Microsoft is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface tablet lineup. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies.

Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company's 1986 initial public offering, and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion, and in December 2016 bought LinkedIn for $26.2 billion.

Quick facts about Microsoft

Services

Azure Bing LinkedIn MSDN Office 365 OneDrive Outlook.com TechNet Wallet Windows Store Windows Update Xbox Live

Key people

Chairman: John Thompson President: Brad Smith CEO: Satya Nadella Technology advisor: Bill Gates

Traded as

NASDAQ: MSFT NASDAQ-100 Component DJIA Component S&P 100 Component S&P 500 Component

Products

Windows Office Servers Skype Visual Studio Dynamics Xbox Surface Mobile more...

Industry

Computer software Computer hardware Consumer electronics Digital distribution

Technology / Software companies with similar Net Promoter Score

Company Score
IBM SPSS 45
OneDrive 45
VMWare 45
Microsoft 45
CaterTrax 44
Jitbit Helpdesk 42
EDS 48
Splunk (SPLK) 50
Google Drive 50
Mailchimp 50

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Microsoft's NPS of 45 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Microsoft sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Microsoft with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Microsoft

Company Industry Score
IBM SPSS Technology / Software 45
Microsoft Technology / Software 45
Barnes & Noble Consumer Brands / Retail/E-tail 45
octobre Insurance / Other 45
SunTrust Financial Services / Banking 45
Jack Daniels Consumer Brands / FMCG 45
Burberry Consumer Brands / Retail/E-tail 45
VMWare Technology / Software 45
Gucci Consumer Brands / Retail/E-tail 45
TUI Travel and Hospitality / Other 45

Net Promoter Score benchmark sources

Score Date Source
45 2015-09-16 http://news.sys-con.com/node/3459708
29 2013-04-01 http://wordofmouthindex.com/womi-scores/top-100-brands/

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